We recently spoke to Rob Poyser, viticulturist at Vinescapes, who won the WineGB Sustainability in Viticulture Rising Star award in 2024. Rob told us a bit about what he and the Vinescapes team are up to, and how they’re using Sectormentor.
Vinescapes is a UK-based vineyard management and consultancy business providing hands-on and practical guidance to vineyards. They aim to help build long-term successful vineyard businesses, with a focus on harnessing the power of data and enhancing natural eco-systems for vineyard health and productivity.
The Vinescapes Approach
“We manage land on behalf of our clients from Cornwall all the way through to East Anglia, so it’s a lot of ground to cover. We’re constantly having regular team meetings. We share technical information, knowledge, we do a lot of internal training; it’s important that we upskill each other. And we spend a lot of time crop walking and disease scouting, out in the field, in the vines, which is super important as a team.”
Taking a collaborative approach has been key to Vinescapes’ success as a business and team, “it’s all about constant communication”. Knowledge sharing and upskilling each other has helped Vinescapes to grow, adapt, and come up with solutions together. In this way, they are able to build real experience and expertise as a team. This approach also extends to their relationships with vineyards and clients:
“Our collaborative approach with clients means we’re not only there to just deliver them fruit, but we’re there to help them over their long-term journey; to grow a successful vineyard business that will keep on performing. It’s this bigger picture, so to speak, not just getting a crop this year. We work with our clients every day to make real-time decisions.”
Vinescapes’ Rob Poyser won WineGB’s Rising Star Award in 2024 for Sustainability in Viticulture.
How Vinescapes prioritise monitoring day-to-day
The Vinescapes team have a focus on spending time in the vines, disease and pest scouting client vineyards and crop walking, to build an intimate knowledge of each vineyard, and quickly solve problems as they arise. They have found Sectormentor invaluable as a framework to support this approach, making it easy to track and record vineyard data whilst sharing it with vineyard teams. This allows vineyards to be “in the know” and to learn alongside Vinescapes; “they get detailed reports every couple of weeks, every time we visit, which can be as detailed or data driven as they like”. Vinescapes also offers training, so clients can eventually manage the vineyard themselves with a more informed knowledge of their land.
Everyone on the Vinescapes team has access to Sectormentor and uses it every day. This allows the team to be co-ordinated, through having visibility on what everyone is up to, whether team members are in the office or out in the field.
“I think that’s the key; from phenological dates to disease scouting to yield estimates, all throughout the year we’re constantly populating Sectormentor with information. It really helps me to manage and consult with real-time information on every vineyard I work with.”
Having vineyard data readily available helps the Vinescapes team to make quick and informed decisions about management practice. This is useful, for example, when it comes to the run up to harvest; at that time of year the team have meetings to discuss which vineyards will be harvested at what time, “we have a master schedule up and we talk about when we’re going to harvest specific vineyards based on the information we’ve put into Sectormentor. It’s super helpful to have it in the run up to harvest, it’s where Sectormentor comes into its own.”
The team have also been using Sectormentor to integrate with other vineyard technology, such as Sencrop weather stations. By linking weather data to Sectormentor, Vinescapes receives detailed GDD (Growing Degree Day) reports from each vineyard in real time helping them to: “learn more about the actual climatics happening in the field.”
The team at Vinescapes conduct regular soil inspections to evaluate soil health and conduct earthworm and biodiversity counts. All of this data is recorded in Sectormentor and is openly shared with clients to make the best decisions for soil and vine health and productivity improvements.
Building soil health across multiple sites
Vinescapes track soil health results to improve vine health and resilience, paying particular attention to areas in need of improvement. The team have all learned how to do Sectormentor’s Regen Indicators, using earthworm counts as a key measure of overall soil health and biology. The team also records flora and fauna species in spring, as this often directly relates to how the vines will perform later in the season.
“We’re a bit obsessive over soils… we record soil health data at least twice a year. We split the vineyards up into blocks based on clones and rootstocks, and we actually dig soil pits in every single one! The point of making soil health observations is to act on them, to really measure improvements or to measure when things aren’t going right and how we’re going to improve them.”
Soil lab testing have also helped Vinescapes plan their programmes for soil nutrition. They take soil samples and send them off for lab nutrient analysis regularly, “In a strange way, it refocuses the mind so you make vineyard management decisions that are going to improve soil health, because you’ll be held accountable at the end of the year when we all sit down and look at each other’s results.”
Regenerative experimentation
Having all vineyard data accessible and in one place has been key to Vinescapes’ ability to challenge viticultural conventions and see how they can do things differently: “Sectormentor is great for research projects because we can measure, look back and record what’s working and what’s not working. We can then look at all of our vineyards and switch between accounts… that is just, really, really game changing for us”.
“We’ve been working with Alistair on collecting data for international projects. It’s been fun to really push the boundaries of what’s possible [with viticulture], internationally and here in the UK; and taking on little projects, like looking at ways to actively improve under vine strips… It’s not just daily, tractor driving or crop walking – we are making real change to the soil and vine health of clients vineyards.”
Thank you to Rob for chatting to us about how the Vinescapes team use Sectormentor. If you are an run a vineyard, are a vineyard consultant or vineyard management company and are interested in learning more about Sectormentor, contact us at info@vidacycle.com, or book a demo with us here.
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